VingCard and Starwood Partner to Run First Smart Check-In Program


DALLAS, 22 Feb 2010 – VingCard, the leading hospitality security provider and part of the ASSA ABLOY Hospitality Group, is part of a new partnership with Starwood Hotels and Resorts, Inc.® to employ the first ever Smart Check-In Pilot Program for its Aloft Hotels® brand. The program employs the latest in Radio Frequency Identification (RFID) technology from VingCard and currently is being tested at the Aloft Lexington hotel in Lexington, MA. Through the pilot program, select Starwood Preferred Guest® members who choose to participate receive an enhanced SPG/Aloft-branded RFID keycard. On the day of a planned stay at the Aloft Lexington, a text message is sent directly to the guest’s mobile device which provides their room number at the property. Upon arrival, guests can skip the check-in line and proceed straight to the room, where their SPF/Aloft-enabled keycard will unlock the door, providing unprecedented convenience and ease-of-operation for hoteliers and hotel guests alike.

The 136-room property is a sleek, modern hotel which offers guests access to an indoor pool, lounge, bar and 24-hour gym. Located just twenty minutes from downtown Boston, the property is a popular location for the busy traveler and an ideal opportunity for the launch of the Smart Check-In Program.

“Due to the size and prestige of our property, we were looking for a way to raise the efficiency and productivity of our staff in order to better serve our customers,” said Brian McGuiness, Senior Vice President, Specialty Select Brands for Starwood. “With the implementation of the Smart Check-In program, our staff can spend less time focusing on the initial transaction and more time focusing on the individual needs of our guests.”

“The integration of SPG/Aloft-branded RFID keycards in the Starwood Preferred Guest® pilot program, is the next step in the revolution of guestroom technology,” said George Winker, vice president of sales for ASSA ABLOY Hospitality in North America. “This pioneer solution, which streamlines reception and front desk processes, allows properties to reduce their front desk staff. The pilot program also creates a desire for guests to book directly with the hotel, instead of through intermediaries, increasing operating margins for the hotel.”

In the future, the SPG/Aloft-branded keycard may open up doors for a loyalty card program throughout a guest’s stay at Aloft properties, by acting as an all-access pass to purchase cocktails and bites at the hotel’s signature w xyz bar, sundries at the re:stock retail kiosk or snacks at re:fuel, Aloft’s deli-style, graband- go pantry.

VingCard Elsafe is the world leader in developing locking systems for the hospitality industry, offering userfriendly security systems that meet the unique operational needs of hotels and resorts.

Related files: