ASSA ABLOY Hospitality Revolutionizes Hotel Security and Convenience with Industry’s Premier Mobile Access Solution


Dallas, TX — May 7, 2015 — ASSA ABLOY Hospitality (VingCard Elsafe) today announced the deployment of its ASSA ABLOY Hospitality Mobile Access, a highly advanced mobile phone-based keyless entry solution developed specifically for the global hotel market. Already implemented in more than 30,000 guestrooms at over 100 properties worldwide, the proven Mobile Access solution allows hotel guests to bypass the front desk and use their own mobile phone or device to securely access their assigned guestroom. Among the critical benefits this proven technology solution provides are increased speed, convenience and efficiency for guests, as well as streamlined front desk operations and reduced operational costs for the hotelier

“Today, hotels are looking at a variety of mobile-based solutions that facilitate one-on-one communication with their guests,” says Gard Gabrielsen, Product Director of Mobile Access & Credentials at ASSA ABLOY Hospitality. “Our Mobile Access solution helps drive this by adding value to their mobile strategies and making them even more relevant to their customers. On the operational side, it frees up the front desk team to focus on other important aspects of guest service, which reduces costs and ultimately drives loyalty and revenue.” 

ASSA ABLOY Hospitality Mobile Access is powered by Seos®, the world's first multi-platform ecosystem for issuing, delivering and revoking digital keys across a broad range of smart devices, including mobile phones, micro-processor cards and wearables, such as smart watches. The Seos protocol meets the most stringent security standards and includes secure messaging, strong authentication and data confidentiality. The ASSA ABLOY Mobile Access technology works with all VingCard locks, and there are currently over one million compatible locks installed worldwide. 

“When VingCard introduced RFID technology to the industry in 2006, a plan was already in place to link this technology to the use of mobile keys,” said Tim Shea, president of ASSA ABLOY Hospitality. “Our future-proof approach to technology means that customers who purchased VingCard RFID locking systems can add mobile access technology without replacing their existing locks, making the transition to mobile keys simple and affordable. This long-range technology planning represents our commitment to bringing continuous innovation to the market to better serve our customers’ changing needs.”

ASSA ABLOY Hospitality Mobile Access is ideal for mobile-native Millennials, business and frequent travelers, who have the greatest need for speed and efficiency in their travel experience. In fact, recent industry research shows that the majority of travelers would prefer a mobile access solution. According to a study by the MCD agency, 73 percent of travelers would be likely to use their smartphone to check-in and bypass the front desk. Another survey, by Software Advice, shows that 67 percent of guests would choose a smartphone-enabled hotel vs. a non-enabled hotel.

“As smartphones get even smarter, tech-savvy consumers increasingly expect this kind of functionality in their travel experience,” continued Gabrielsen. “In the airline industry, it’s become very common that passengers can check-in and get their boarding passes directly on their phones. With our Mobile Access technology, travelers can now experience the same convenience at their hotel.”

About ASSA ABLOY Hospitality
The global leader in hotel security technology, ASSA ABLOY Hospitality has products installed in over 42,000 properties worldwide, securing in excess of 7 million hotel rooms and is part of the ASSA ABLOY Group, a publicly listed company. ASSA ABLOY Hospitality’s comprehensive range of security and technology solutions comprises VingCard electronic locks, Elsafe in-room safes and Orion energy management systems, as well as advanced mobile access and integrated software solutions. ASSA ABLOY Hospitality has worldwide service and support in more than 166 countries.